Course description

The Search Engine Marketing (SEM) & PPC Course is designed for digital marketers, business owners, and entrepreneurs who want to leverage paid advertising on search engines to drive leads, sales, and revenue.

This course covers Google Ads (formerly AdWords), Bing Ads, and other PPC platforms to help you create and optimize high-converting ad campaigns. You will learn keyword research, bidding strategies, ad copywriting, quality score optimization, and conversion tracking to maximize your advertising budget.

By the end of the course, you will be able to run successful PPC campaigns, lower cost-per-click (CPC), and improve return on ad spend (ROAS).

What You’ll Learn:

✔ Fundamentals of SEM & PPC – Understand how paid search advertising works and why it’s essential for online businesses.
✔ Google Ads & Bing Ads – Create and manage Search Ads, Display Ads, Shopping Ads, and Video Ads.
✔ Keyword Research & Bidding Strategies – Find high-performing keywords and optimize bidding for better ROI.
✔ Ad Copywriting & A/B Testing – Write compelling ad copy and test variations for higher CTR (Click-Through Rate).
✔ Quality Score & Ad Rank Optimization – Improve Google Ads Quality Score to lower CPC and increase visibility.
✔ Landing Page Optimization – Design high-converting landing pages for better user experience and conversions.
✔ Retargeting & Remarketing – Use Google Display Network (GDN) & Facebook Pixel for remarketing campaigns.
✔ Conversion Tracking & Performance Analysis – Set up Google Analytics & Google Tag Manager to track conversions.
✔ YouTube Ads & Video Marketing – Run video ad campaigns on YouTube for brand awareness and sales.
✔ PPC Budgeting & Strategy – Manage ad spend effectively to maximize ROAS and minimize wasted clicks.

What will i learn?

• Run high-converting PPC campaigns on Google Ads & Bing Ads.
• Optimize ad copy, bidding strategies, and landing pages for better ROI.
• Reduce cost-per-click (CPC) and maximize conversions with advanced tactics.
• Analyze campaign data and optimize performance using Google Analytics.
• Monetize PPC skills through freelancing, agency work, or in-house marketing roles.

Frequently asked question