Course description

The Analytics & Conversion Optimization Course is designed for digital marketers, business owners, analysts, and web developers who want to enhance their data analysis and website optimization skills.

This course will teach you how to use Google Analytics, heatmaps, A/B testing, and conversion rate optimization (CRO) techniques to improve user experience and increase revenue. You will learn how to track customer journeys, measure key performance indicators (KPIs), optimize website funnels, and use data insights to drive better business decisions.

By the end of this course, you will have a strong grasp of web analytics, A/B testing strategies, customer behavior tracking, and CRO best practices to enhance your marketing campaigns and sales performance.

What You’ll Learn:

✔ Web Analytics Fundamentals – Understand data collection, event tracking, and funnel analysis.
✔ Google Analytics (GA4) Mastery – Learn goal tracking, audience insights, and behavior flow analysis.
✔ Heatmaps & Session Recordings – Use tools like Hotjar and Crazy Egg to analyze user interactions.
✔ Conversion Funnel Optimization – Identify and fix drop-offs in your sales and lead generation funnels.
✔ A/B Testing & Multivariate Testing – Experiment with landing page layouts, CTAs, and pricing strategies.
✔ Landing Page & UX Optimization – Improve website speed, readability, and call-to-action effectiveness.
✔ Form & Checkout Optimization – Reduce cart abandonment and increase sign-ups.
✔ SEO & CRO Synergy – Align search engine rankings with higher conversion rates.
✔ Customer Journey Mapping – Track user paths and optimize marketing strategies accordingly.
✔ Advanced Data Interpretation – Learn how to use data visualization tools like Google Data Studio.

What will i learn?

• Track and analyze user behavior with Google Analytics & heatmaps.
• Improve website conversion rates with data-driven optimization.
• Create and test high-converting landing pages and sales funnels.
• Optimize forms, checkout processes, and CTAs for better engagement.
• Work as a web analyst, CRO specialist, or digital marketing consultant.

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