Course description

The YouTube & Performance Max Ads course is designed for business owners, marketers, and advertisers looking to maximize visibility and sales using Google’s most powerful ad formats. This course covers YouTube Ads (for branding & engagement) and Performance Max Ads (for cross-channel campaign automation), giving you a complete understanding of how to run high-performing video and AI-powered campaigns.

Why Learn YouTube & Performance Max Ads?

???? Massive Audience Reach – Tap into 2.5 billion YouTube users worldwide.
???? AI-Powered Ad Optimization – Use Google’s AI to automate targeting, bidding, and placements.
???? Maximize ROI Across Platforms – Run ads on YouTube, Google Search, Display, Gmail, and Discover.
???? Data-Driven Insights – Track ad performance and user behavior with real-time analytics.

What You’ll Learn:

???? YouTube Ads Fundamentals – Master TrueView, In-Stream, Bumper, and Discovery Ads.
???? Targeting & Audience Segmentation – Use demographics, interests, custom intent, and remarketing.
????️ Ad Creation & Video Scripting – Design engaging and high-converting ad creatives.
???? YouTube SEO & Ad Placements – Optimize titles, tags, and descriptions for organic reach.
???? Performance Max Campaign Setup – Learn how to set up AI-driven PMax ads.
⚡ AI Bidding & Smart Automation – Use Smart Bidding, ROAS, and AI-driven audience insights.
???? Conversion Tracking & Performance Analysis – Implement Google Analytics, UTMs, and conversion tracking.
???? E-commerce & Lead Generation Ads – Scale eCommerce sales and B2B lead generation with Performance Max.

By the end of this course, you’ll be able to create high-performing YouTube & Performance Max campaigns that generate brand awareness, leads, and sales.

What will i learn?

• Create and optimize YouTube ad campaigns for high engagement.
• Run AI-driven Performance Max campaigns across multiple platforms.
• Target the right audience using Google’s advanced AI tools.
• Analyze ad performance and improve ROI with data-driven strategies.
• Increase conversions using smart automation and bidding techniques.

Frequently asked question