Course description

The Google Ads Essentials course is designed for business owners, digital marketers, and entrepreneurs who want to leverage Google’s powerful advertising platform to grow their business. This course covers everything from setting up ad campaigns to optimizing for better performance and ROI.

Why Learn Google Ads?

???? Largest Search Engine – Reach billions of potential customers on Google.
???? Highly Targeted Ads – Show your ads to the right people at the right time.
???? Cost-Effective Advertising – Learn how to minimize ad spend while maximizing conversions.
???? Data-Driven Marketing – Use Google Analytics and conversion tracking for better insights.

What You’ll Learn:

???? Google Ads Basics – Understand Google Ads Manager and campaign types.
???? Keyword Research & Match Types – Discover high-converting keywords and targeting strategies.
???? Audience Targeting & Segmentation – Use demographics, interests, and remarketing lists.
???? Search, Display, & Video Ads – Set up Google Search, Display, Shopping, and YouTube Ads.
???? Ad Copy & Landing Page Optimization – Write high-performing ad copies and improve landing pages.
⚡ Bidding Strategies & Budgeting – Learn about CPC, CPA, and ROAS bidding.
???? Conversion Tracking & Analytics – Use Google Analytics, Pixel tracking, and A/B testing.
???? Ad Performance Optimization – Improve Quality Score, Ad Rank, and CTR.

By the end of this course, you’ll have the skills to run profitable Google Ads campaigns that generate leads and sales.

What will i learn?

• Set up and manage Google Ads campaigns effectively.
• Target the right audience with keyword research and segmentation.
• Optimize ad creatives and landing pages for higher conversions.
• Track campaign performance with analytics and conversion tracking.
• Maximize ROI with strategic bidding and budget management.

Frequently asked question